Professional musings on Social Media

Revisiting Social Media Pharma

by Jae Chung

We are all aware that the Life Sciences industry is focused on increasing /enhancing capabilities related to developing products/solutions that gain market acceptance and achieve successful commercialization. Here Comes…the Value Proposition of Social Media… Now, imagine that you could possibly reach 535 million people through Twitter, Facebook and/or LinkedIn; this is 7.8% of the world [...]

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Whuffie…signed

by Jae Chung

One of my team members, Fiona went out to pick up the “Whuffie Factor’ by Tara Hunt at the Borders bookstore around the corner in SOMA. And as luck would have it, she picked up a signed copy. Sweet.

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Turning the bullhorn around

by Jae Chung

So it’s close to midnight and I was rereading Chapter 2 on the “Whuffie Factor”. The passage on “turning the bullhorn around” stuck in my mind. The expression refers to listening to your clients, rather than pushing your marketing message to them.  At goBalto, we have been using GetSatisfaction as a way to tap into [...]

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